Gradually, the COVID-19 pandemic has given a fairly broad influence on consumers’ behavior in choosing food and drinks.

Based on in-depth research conducted by ADM, a global leader in nutrition brands, here are 5 surprising F&B consumer trends in 2022 you have to know:

31% of Consumers Are Purchasing More Items Tailored for Their Health

This decision is driven by their desire to consume healthy and nutrient-dense foods and drinks that can support the immune system, improve mood, and maintain energy.

50% report a preference for foods and beverages that naturally contain beneficial ingredients

The pandemic conditions have prompted people to buy food and drinks that naturally contain beneficial and healthy ingredients. It is very important for them to survive this stressful time.

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Over 65% of Consumers Want Their Everyday Actions Contribute to Positive Impact on Environment 

This is the main reason why the majority of consumers buy goods that are produced sustainably, today. They believe that buying this kind of product would support sustainable practices that lead to a positive impact on the environment.

56% of Plant Consumers Are Trying to Eat More Plant-Based Foods and Beverages

This phenomenon pushed the development of alternative proteins such as plant-based meats in the form of steaks, chicken breasts, lunch meats, bacon, and more.

26% of Global Consumers Look for Locally-Labeled Foods and Drinks

During this pandemic, buying food and beverage products that are produced in the country of origin provides a clear sense of trust and transparency. This stimulates the demand for local products as consumers seek better clarity on the origin of the food and beverage ingredients they are going to consume.

Key Takeaway

It is proven that the global pandemic has significantly increased public awareness of health. In addition, healthy diets have caused profound changes in consumer behavior.

Today, people are becoming more health conscious and want to understand how food affects their health.