The restaurant business in 2022 faces challenges from the long-term effect of the pandemic, but technology can be useful in supporting a new system that allows them to flourish. Digitized checklists and management tools can help restaurant owners change strategies to serve many customers despite physical distancing.
Here are five strategies restaurants could use to flourish using technology:
1. Contactless Order and Payment
Contactless orders and payments have been around long before the pandemic, but they are becoming more popular. Limiting contact for common tasks like order and payment can reduce health risk and accommodate customers who are not comfortable dining in.
Many restaurants and similar businesses have become more familiar with e-wallets and e-money as transaction tools. Customers can also use special QR codes from the restaurant’s website to download the restaurant's menu and order online.
2. Online Reservation
Customers who still want to dine in can opt for an online reservation. This service allows customers to choose the tables they like based on availability and operational hours. It also reduces service lag from a busy phone line. You can use a digital tool that tracks table availability, floor activity, dining preferences, and other common information regarding the booking system.
3. Automated Inventory Management
A complete, well-maintained inventory is the key to a successful restaurant business. Digital management tools such as Nimbly provide automated functions for routine tasks such as inventory checking. It allows business owners to quickly check all the stocks, the input and output, and the details of each item. This technology can also warn business owners when certain items are low in numbers.
4. Marketing Automation For Analytics
Data analytics are important features for reviewing your restaurant business. You need an automated system that records important marketing elements such as customer demographics, the most and least ordered items, periods of highest profits, and many more. Digital management tools allow you to record them and turn them into a comprehensive data analytic system.
5. AR and VR
AR and VR have become more commonplace in countries like the United States. They allow restaurant owners to attract customers by showing the 3D images of food and beverage items as if they were just made. This technology will improve the customer's experience even without direct contact or visit.
Restaurants can flourish during a pandemic by applying new strategies based on the current trends supported by technology. Increasing health and safety measures, emphasizing online services, and finding new ways to serve customers are popular strategies to keep a restaurant in business.
Apply Nimbly in your management system to improve your business and keep customers coming.