During the pandemic, apart from maintaining food quality and health protocols, ensuring cleanliness standards are met is also the main concern of all restaurants. Then, does this also have an impact on customer behavior? The answer is “yes”.
The following are 2 main changes in consumers behavior influenced by the cleanliness of the restaurant:
Consumers Are Willing to Spend Twice as Much to Dine-In at Clean Restaurants
Study revealed that consumers would spend twice as much per month in restaurants that meet cleanliness standards than in restaurants that do not.
Sanitization standards including The availability of hand sanitizers for customers, employee handwashing, the implementation of the use of PPE, and surface cleaning frequency are things that give customers trust and guarantee to dine-in at the restaurant.
Consumers Pay More Attention to Good Service Quality, Health Protocol Maintenance, and Food Temperature
In addition to cleanliness standards, consumers usually pay attention to service quality, health protocol maintenance, clean packaging and food temperature
Even not choosing to dine-in at the restaurant, the cleanliness of the restaurant and great implementation of health protocols will drive consumers to buy the restaurant's products through pick-up, online delivery, and drive-thru orders.
Two points above are the two main changes obviously seen in consumer behavior triggered by the cleanliness of restaurants during the pandemic.
It can also be learned that maintaining the cleanliness of the restaurant, starting from the surface cleaning frequency, health protocol, the use of PPE, the availability of hand sanitizers, and the food temperature are pivotal factors to maintain customer loyalty during this difficult time.
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