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Foodservice Trends in 2023: The Top 9 Trends to Know

January 12, 2023
6 mins reading

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Restaurant operators must stay up to date on trends in order to be competitive in the ever changing food service business. By staying current with trends, food service providers can attract clients, boost sales, and boost productivity. Food service operators should make sure they are serving their clients' expectations and remaining innovative by keeping up with industry developments and strategically adjusting their business. Here are the top foodservice trends in 2023:

1. Sustainability

For companies operating in the Food and beverage industry, sustainability has taken top priority in recent years, and in 2023, this trend is only anticipated to grow. 

Customers are now seeking restaurants that value sustainability in their operations as they grow more conscious of the impact their food choices have on the environment. As a result, an increasing number of eateries are implementing sustainable practices like sourcing ingredients locally, cutting back on food waste, and utilizing eco-friendly packaging. In addition to lowering the restaurant's carbon footprint, support is also provided to local farmers and businesses, another positive aspect customers appreciate.This would mean that customers may be guaranteed to receive the freshest, highest-quality produce and meats by using locally sourced ingredients. The use of eco-friendly packaging, energy and water conservation, and reduced food waste are just a few of the sustainable practices that many restaurants are implementing. Restaurants can reduce their environmental impact, save money on resources, and boost their bottom line by putting these ideas into practice.

2. Plant-Based Options

As awareness of the environmental and health benefits of plant-based diets grows, more and more restaurants are offering vegan and vegetarian options on their menus.

This trend towards plant-based options in the F&B industry is expected to continue to gain popularity in 2023. 

To accommodate this demand, an increasing number of restaurants are adding plant-based options to their menus. Concerns about animal cruelty, the effects of animal agriculture on the environment, and the health advantages of a plant-based diet are a few of the factors contributing to the rise in popularity of plant-based diets. For instance, studies have revealed that adopting a plant-based diet can reduce your risk of developing some chronic conditions, like heart disease and type 2 diabetes. Restaurants can attract a wider audience and those seeking more sustainable and healthy dining alternatives by including plant-based options on their menus.

3. Menu Innovation

For restaurants to remain competitive in the market, menu innovation will be essential. Restaurants will need to keep their menus fresh and innovative for customers looking for new and distinctive eating experiences and ensure they stand out in a competitive market.

There are a number of ways that restaurants can innovate their menus to keep up with changing customer preferences and trends. These may include:

  • Offering a range of plant-based options: As mentioned earlier, the trend towards plant-based diets is expected to continue to grow in 2023, and restaurants that offer a range of vegan and vegetarian options on their menus are likely to be more competitive.
  • Adding ethnic and global flavors: Customers are becoming increasingly interested in trying new flavors and cuisines, and restaurants that offer a range of ethnic and global options on their menus are likely to be more appealing.
  • Incorporating experiential elements: As the trend towards experiential dining continues to evolve, restaurants that offer interactive or educational elements on their menus, such as cooking demonstrations or wine tastings, are likely to be more competitive.

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4. Delivery and Takeout Options

Foodservice companies should continue to focus significantly on delivery and takeaway choices. Restaurants must be ready to provide contactless choices for consumers who choose to enjoy their meals at home due to the ongoing epidemic and the growth of third-party delivery services. Because customers are choosing to eat at home more frequently than they are going out to restaurants, food service providers must be ready to provide a variety of delivery and takeout alternatives. 

The ability to provide contactless alternatives is a crucial component of providing delivery and takeout options. Many consumers are seeking to minimize contact throughout the delivery process since concerns about the spread of viruses are still extremely prevalent. Options like contactless payments and no-touch delivery, in which the food is left at the customer's doorstep rather than given to them directly, may be included in this.

5. Experiential Dining

The trend towards experiential dining, or dining experiences that go beyond just the food, is expected to continue to evolve in 2023. Customers are looking for more than just a meal; they want a unique and memorable dining experience that they can't get at home. As a result, restaurants are getting creative with their concepts and offering a wide range of experiential dining options.

One way that restaurants are adding an experiential element to their dining experiences is by offering interactive cooking demonstrations or classes. These can be a fun and educational way for customers to learn more about the food they are eating and gain new cooking skills. Other restaurants are incorporating elements of entertainment into the dining experience, such as live music or themed events.

6. Rise of Virtual Dining Experiences

The rise of virtual dining experiences will influence the industry for the coming years. Many restaurants have turned to virtual experiences like virtual cooking classes, wine tastings, and even virtual dinners where customers can enjoy a multi-course meal from the comfort of their own homes as a way to continue serving customers and generating revenue in light of the ongoing pandemic and restrictions on indoor dining.

These virtual interactions provide guests with a fresh way to engage with restaurants and their services while also giving them a safe and enjoyable method to dine out during the epidemic.

7. Operational Technology

Technology has already had a significant impact on F&B operations, and this trend is expected to continue in 2023. From contactless payment options to AI-powered menus and personalized recommendations, technology is streamlining and enhancing the customer experience in a number of ways. Contactless payment for example, helps to reduce the risk of transmission of germs and makes the payment process faster and more convenient. 

By using data analytics and machine learning algorithms, restaurants can offer personalized recommendations to customers based on their past orders and preferences. This helps to improve the customer experience and can also increase customer loyalty and repeat business.

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8. Data Analytics

The use of data analytics will increase in order to drive operational efficiency and improve the customer experience. By analyzing customer data, restaurants can better understand their target audience and make data-driven decisions about menu offerings, pricing, and marketing efforts.

For example, by analyzing customer data such as purchase history and demographics, restaurants can gain a better understanding of their customers' preferences and tailor their menu offerings and marketing efforts accordingly. This can help to improve the customer experience and increase customer loyalty.

Data analytics can also help restaurants to identify opportunities for operational efficiency. For example, by analyzing data on food waste, labor costs, and other operational metrics, restaurants can identify areas for improvement and make data-driven decisions to streamline their operations.

Operational efficiency is crucial for the success of any F&B operation, as it can help to reduce costs, improve profitability, and enhance the customer experience. There are a number of ways that restaurants can improve their operational efficiency, and one of the most effective is by using software to automate and streamline various processes. Using an all-in one digital operations platform to monitor and control task execution, performance and issue resolution across multiple outlets and locations, and being able to gather real-time insights to assist with decision-making, will help restaurants and other food service companies to achieve operational excellence.

9. Food Safety

Food safety has always been an important concern for foodservice operations, and this will remain a top priority in 2023. With the ongoing pandemic, customers will be particularly concerned about the safety of their food and will be looking for reassurance that it is being handled hygienically.

There are a number of steps that restaurants can take to ensure food safety and give customers the reassurance they need. These include:

  • Implementing strict hygiene protocols: This may include frequent hand washing, the use of face masks and gloves, and regular cleaning and sanitization of equipment and surfaces, as well as being aware and monitoring the “food danger zone”.
  • Adhering to food safety regulations: Restaurants should ensure that they are following all relevant food safety regulations and guidelines, including those related to food storage, preparation, and handling.
  • Using contactless options: As mentioned earlier, contactless options such as contactless payment and no-touch delivery can help to reduce the risk of transmission of germs and provide customers with reassurance that their food is being handled safely.

In conclusion, staying current with trends in the foodservice industry is crucial for restaurant operators to remain competitive. By staying up to date on industry developments and adjusting their business strategies accordingly, food service providers can attract clients, increase sales and boost productivity.

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