Merchandise display greatly determines the success or failure of a retail business. Apart from the display, its regular position must also be taken into account. Therefore, it is very important for retail businesses to have a good merchandise display plan.
In order that the merchandise display planning is not only easier but also more precise, you can use a planogram. With a planogram, it's not just the layout of merchandise that becomes more optimal, you can also make it easier to monitor the process of product stock entry and exit.
In this article, you will learn what a planogram is and tips for making a good one.
What is a planogram?
Planogram is a diagram that shows the product layout planning on the shelf display. This product layout planning is very important to do so that the product location becomes more strategic so that it can increase sales.
In planning, you must first determine the shop framework as a whole in order to facilitate consumer’s navigation in shopping.
The advantages of using planogram
By planning the location of your products, you can multiply your sales. Moreover, you can also maximize every corner of the store space so that there is no empty plot. By maximizing the available space, the more products you can provide in-store for consumers.
You can also arrange products in the same category closely so that your customers consider buying complementary products. The more complete the products you sell, the more crowded your shop will be, the higher the store sales figures will be.
Besides making it easy for customers, your shop will also be neat and beautiful to be seen. The neatness and beauty of a store can also influence consumer interest in shopping. If the location of the products is messy and difficult to find, it is not impossible if consumers move to other stores to shop for their products.
Tips for implement a planogram
Planning the location of products in a store is more than just making sure that they all fit into the available space. However, the location of the product must also be strategic to attract consumers’ purchasing interest, allowing them to explore the store and see the available products, to stop and observe products that were not originally on their shopping list.
There are several tips you can apply when planning a product layout by implementing a planogram.
- position the newest products in front of the shop, so that it is the first thing that consumers see. The newest products should be on the consumer's right side when they enter the store.
- place the bestsellers and special products that you want to increase the sales on the shelf at the same height as the adult's eye level. You can also place the product on the bottom shelf if it is intended for children.
- place the staple products in the corners of the store so that consumers can walk through other products that are not on their shopping list of staples. Fourth, tidy up the products with striking color packaging in a unique and creative position so that consumers stop and observe the existing products.
Monitor the impact of using planogram
The purpose of using a planogram is not only to adorn your store but also to increase sales. To measure the performance of the planogram that you have designed, you need to carry out an analysis starting from before, during, and after implementing the planogram.
The analysis will show whether the planogram design that you have created is successful in making the consumer shopping experience more enjoyable and increasing sales. To achieve this goal, you also need to monitor the execution of the planogram on a daily basis.
Make sure that the products have been arranged in accordance with the planogram design, empty shelves have been replenished, and promotional materials are placed in the right place and are of good quality. We recommend that you also get the planogram for all store branches so that consumers are more familiar with the brand of your shop.
Monitor the planogram execution effortlessly using digital checklist
To ensure that the planogram execution is carried out properly every day, you can use Nimbly, a digital checklist application. With Nimbly, you can provide a reference to a picture of the ideal planogram, then have the team on the store to check whether the product arrangement in the field is the same as the design.
You can ask the team to take a photo of the condition of your shop and include it in the report. You can also monitor the progress of the sales during the implementation of the planogram by sending a daily inspection questionnaire to the store assistant.