The COVID-19 pandemic has entirely changed the game for retail industry, and the holiday season–one of the biggest shopping period–is no exception.
See the infographic below to learn how your business can adapt to the new normal of holiday season shopping.
#1 Step up your e-commerce game
With more time spent at home and increased savings from forgoing the vacation during pandemic, consumers will do much more online shopping. Ensure that your online store is robust and easy for customers to browse and buy from.
#2 Implement "click and collect"
Allow buyers to save on shipping costs and get their purchases faster by offering them to make their purchases online and collect the purchases at a designated storefront location. Don't forget to sync your e-commerce and brick and mortar stores inventory and train your store staffs for better pickup experience.
#3 Extend store hours during holiday shopping
Some customers will still choose in-store shopping over online shopping. With only fewer people allowed to enter your store, extending your store's hours allows for more shoppers to come during the day. Let your customer know that there will be capacity limits and that they may need to wait before entering the store.
#4 Sell e-gift cards
As the social distancing is continually enforced, a lot of families and friends are going to spend the holidays apart. As an alternative, your customers will more likely exchanging e-gifts with one another. Take advantage of this by setting up some e-gift cards and make them available for purchase on your store.
The current situation may be difficult for businesses. However, reconfiguring your sales strategy during the pandemic to increase sales is possible to achieve. Make sure to comply with health protocol regulations, protect your customers and frontline staff, and create a memorable shopping experience even during pandemic.
If you want a helpful companion for all these processes, try Nimbly to make your customized digital checklist and track the company’s issues. Nimbly can help you create customized digital checklists and issue trackers across store branches. These audit reports can be filled from smartphones with ease, and store staff can also capture pictures to elaborate their input. Any issues regarding your business operations will be recorded and assigned automatically to the relevant department.
Nimbly is a mobile solution that digitizes operations, improves efficiency, and generates cost savings by providing companies’ management with data-driven insights from field operations remotely and in real-time.