QSR Customer Purchase Evolution Pre-COVID and Post-COVID

It seems that the QSR industry is about to enter the beginning of the end of COVID-19. The COVID-19 pandemic has influenced significant changes to the consumption behavior of QSR consumers. Many restaurants have realized this disruption and are trying to survive these difficult times.

Then, with all this obscurity, what are the changes in consumer purchasing behavior pre-COVID and post-COVID? Follow this infographic to find the answer! 

QSR Consumption Behavior Change Pre & Post COVID

Changes in QSRs Customer Purchase

One of the many visible changes is the rate of customer purchase for restaurant products before, during and after COVID-19. Study shows that dynamics will return to normal over time.

Pre-COVID: the number of purchases of restaurant products reached 39%

Q4 2020: It increased to 47% as people tend to order food online

After COVID: It is projected that the trend will return to 39%

Amount of Food Consumed in Restaurants

Pre-COVID: 40%

Q4 2020: 19%

After COVID: 35%

From the above trend, we can see that there has been a drastic decrease in the number of dine-in consumption amid pandemic. Only 35 percent of orders are expected to be consumed at restaurants post-COVID, down from 40 percent before the virus hit.

Evolution in Order Channel

In addition to the number of restaurant product purchases and amount of food consumed in restaurants, we can see that the change also lies in the way we order food in restaurants. As health becomes the main concern during  pandemic and digital proliferation keeps growing, consumers tend to shift from in-restaurant to online delivery or drive-thru order.

Pre-COVID

-In-store: 51 %

-Drive thru: 26 %

-App/website: 23 %

Q4 2020

-In-store: 36 %

-Drive thru: 33 %

-App/website: 31 %

After COVID

-In-store: 46 %

-Drive thru: 27 %

-App/website: 27 %

Key Takeaway

To conclude, the Covid-19 pandemic and the development of apps technology has significantly changed consumer behavior, especially in buying and consuming restaurant food.

The changes to ordering methods and the number of dine-ins are obvious, but it is projected that the dynamics will slide to normal post-COVID. This is a bright spot for restaurant business owners.

Switch old manual processes to digital checklists such as Nimbly for better business productivity

Tentang Nimbly

Nimbly mengubah proses audit operasi manual menjadi daftar periksa berbasis aplikasi bagi pekerja untuk menghasilkan laporan secara instan, memusatkan wawasan secara real-time, dan memastikan penyelesaian masalah secara menyeluruh.

Table of Contents

eBook F&B Gratis: Belajar dari Pakar Industri

FREE eBook 8 Powerful Ingredients for F&B Success in the COVID and Post COVID Era

Baca article ini dalam bahasa mu

No Fluent Forms Found

Artikel Terkait

Juni 8, 2021
Food Safety Management System and Its Benefits for Your Business
A thorough process of food safety management system will ensure your foodservice business run better. Check out its definition and benefits here!
Juni 29, 2021
What is Cloud Kitchen Business Model Exactly?
Have you ever heard of cloud kitchens? Let's take a look for more information about the cloud kitchen below!
Juni 4, 2021
4 Food Safety Challenges during Pandemic and How Restaurants Can Handle Them
COVID era has forced restaurants to comply with stricter food safety regulations. Here are the safety challenges businesses will face and their solution.
No more content to load.

Let's have a chat !

Offices

[email protected]
+65 9066 9695
+62 8212 3069 155
+1 214 736 3470
+63 950 172 5155
© 2021 Р2022 , Nimbly App