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F&B Trend in 2026: What Southeast Asia Needs and How to Deliver

พ.ย.2025113008 อังคารam30Asia/Jakarta, 2025Asia/Jakartaamอังคาร, 18 พ.ย. 2025 08:15:00 +0700
4 minutes

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Why 2026 will be a turning point

Urban life is speeding up. QR codes and mobile wallets are now normal at the table. Delivery keeps growing. Guests care about wellness and taste, not just price. They also want brands to prove how food is made and handled.

For operators, this means two things: tighten the back‑of‑house and delight at the table. The good news? You do not need a big bang project. Small, steady digital steps add up fast.


Four forces you can act on now

1) Digital‑first diners

People expect to order, pay, and earn rewards from their phones. In Indonesia, QRIS is everywhere. The same trend is rising in Malaysia and Thailand. Digital flows cut queues, reduce errors, and give you clean data for better staffing and menus.

What to do

  • Use QR menus and clear, mobile‑friendly flows.
  • Keep payment choices broad. Wallets, cards, and QR.
  • Link orders, loyalty, and feedback so each visit improves the next.

2) Health, comfort, and joy

Guests want food that helps them feel good and still tastes great. Think fresh bowls, lighter sides, low‑ or no‑alcohol drinks, and smart treats. Cafés double as a “third space” for work and rest.

What to do

  • Offer a few better‑for‑you swaps on core items.
  • Add a small range of functional or low‑sugar drinks.
  • Make it easy to filter by diet or ingredient.

3) Sustainability you can see

Customers reward brands that reduce waste and show their work. Simple, visible moves matter: portion control, smarter prep, compostable packaging, and clear stories about sourcing.

What to do

  • Track waste daily. Celebrate teams that cut it.
  • Switch to packaging that fits the dish and the trip.
  • Share supplier stories that build trust.

4) AI and automation move back‑of‑house

Forecasting, prep planning, and inventory checks are getting smarter. The goal is not robots everywhere. It is fewer surprises and faster fixes.

What to do

  • Use sales and weather data to plan prep.
  • Standardize key tasks with digital checklists.
  • Alert managers when a step is missed.

Playbooks by format

Quick Service Restaurants (QSR)

Speed wins. Digital order and pay reduces queues and frees staff to serve. Predictive prep keeps shelves full without waste.

Moves to try

  • QR and kiosk ordering with clear bundles.
  • Prep guides that adjust by hour and store.
  • Small, healthy add‑ons for higher tickets.
  • Simple, honest packaging and waste goals.

Cafés and Casual Dining

These are social hubs. Comfort, Wi‑Fi, and smooth service keep guests longer. Wellness items and memberships drive repeat visits.

Moves to try

  • Mobile ordering at the table; gentle upsells.
  • Rotating seasonal drinks and low‑sugar bakes.
  • Member perks: birthday treats, early tastings.
  • Delivery and takeaway with tight hand‑off checks.

Premium and Fine Dining

Luxury is local, seasonal, and low‑waste. Stories matter. Non‑alcohol pairings and fermented drinks are rising.

Moves to try

  • Source from farmers you can name.
  • Show your zero‑waste craft on the menu.
  • Use dynamic books to balance demand.
  • Track yield so specials stay profitable.

The operational spine for 2026

Procurement and supply chain

Supply chains across islands and borders are complex. Digital tools help you see spend, compare suppliers, and keep the cold chain intact.

Checklist

  • Standard specs and photos for key items.
  • Simple e‑bids with apples‑to‑apples terms.
  • Temperature checks at receiving are logged in one place.
  • Backup suppliers for A‑list ingredients.

Food safety and compliance (HACCP)

Paper logs slow you down and hide risk. Digital HACCP makes checks easy, timestamps every step, and alerts teams before guests feel it.

Checklist

People and training

Turnover is real. Simple, mobile training helps new staff get it right on Day 1. Clear scorecards let managers coach, not chase paper.

Checklist

  • 5‑minute micro‑lessons tied to each SOP.
  • Role‑based task lists by shift.
  • Store and region scorecards that anyone can read.
  • Recognition for teams that improve.

Where Nimbly helps (without the heavy lift)

Nimbly is built for fast, multi‑site operations. It turns daily work into simple digital flows so you can scale quality with less stress.

Run the floor

Food safety made simple

  • HACCP logs on mobile with required fields.
  • Corrective actions with owners and deadlines.
  • Clean audit trails for brands and regulators.

Train and standardize

  • Micro‑training tied to tasks and stations.
  • Read receipts and quick quizzes to confirm skills.

See and act

Play nice with your stack

  • Use exports and APIs to feed your BI and ops tools.

Result: fewer surprises, faster fixes, and a guest experience you can repeat across every site.

Country snapshots

Indonesia
QRIS and wallets are the norm. Guests want quick service and trusted hygiene. Cold chain reliability matters across the islands. Use digital checks at receiving and delivery to protect quality.

Malaysia
A strong halal backbone and a young, digital crowd. Self‑service and cashless flow work well here. Keep wellness options on the menu and be clear about sourcing.

Thailand
Creative kitchens and bold sustainability. Contactless menus and smart inventory are common. Tell your local stories and show your zero‑waste craft.

The takeaway

2026 will reward operators who run tight, simple systems and keep the guest at the center. Digital tools do not replace hospitality. They free your team to deliver it. Want to see how this looks in your outlets? Let’s walk through a live store setup and a sample HACCP flow. It takes minutes to get a first win.

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