People are becoming more health-conscious every year, and the demand for plant-based foods is increasing at a significant rate. Meat alternatives, plant-based options, dairy alternatives, and egg alternatives are some of the things you can consider putting in your menu.
Due to their sustainable and ethical production methods, more and more people will be gravitating towards those alternatives.
In correlation to the first point, people will be looking for drinks that are non-alcoholic, and non-fizzy, with functional ingredients such as probiotics, vitamins, antioxidants, adaptogens, and nootropics. Customers will be looking for beverages with an additional boost of energy, clarity, focus, or calming effects in the coming year.
Customers will seek healthier options that will still allow for indulgence. You could develop new products that are lower in sugar, calories, and fat while still retaining delicious flavors. People are looking for food that is gourmet and appetizing in a guilt-free way - to satisfy those needs, it’d be wise to advertise new products that will appeal to their cravings.
Adopting sustainable practices such as sourcing local ingredients, reducing food waste, environmentally friendly packaging, as well as composting food scraps is an excellent way to meet the needs of the present without compromising the ability of future generations to meet their own needs. As we all are part of a community, it’d be wise to do your part. After the pandemic, customers are shifting towards sustainable food and products.
The rapid advancement of technology has the capacity to enhance the overall F&B experience; automated ordering, automated payment systems, smart kitchens, and personalized food recommendations, are all things that are worthwhile to consider to implement in your restaurant.
To see more about how technology would help your business, you can read about it here.
Customers want something to look forward to, and they want to experience new experiences. One way you can satisfy this need is to offer experiential dining experiences. Create memorable dining experiences by having unique themes, interactive elements, and personalized services - this will cater to their desire for entertainment and engagement beyond just food. Doing this will leave your restaurant’s name in their mouths for long.
The demand for greater transparency and traceability in food production and sourcing is encouraging restaurants worldwide to provide detailed information about the origins and ingredients of their products. In F&B product transparency correlates directly to your brand’s long-term success; customers want to know what they’re eating.
As customers today are increasingly health-conscious, they want the best quality products. Another way to cater to this is through promote healthy eating habits by incorporating functional ingredients, and to be transparent about where the food comes from.
