In general, we see the emergence of an epidemic such as the covid-19 as a detrimental phenomenon for humans. Without realizing it, the covid-19 pandemic has sparked a wave of innovation in the QSR industry gradually, changing the nature of the fast-food business.
The following are four key trends we can see to define the future of fast-food business:
Triggered by pandemic, safety and health factors have changed the behavior of consumers in the QSR industry. Many choose not to dine in at restaurants. Thus, the QSR industry has to change by accommodating a wider range of options, including delivery and takeout, in-app ordering, and curbside pick-up services.
It's no wonder that in the future, more and more restaurants will have their own official website and app to survive in the new era of competition and meet customer satisfaction.
During the pandemic, restaurant owners have seen a drastic drop in purchases. People choose to eat at home. Meanwhile, the cost of maintaining the restaurant keeps stifling.
Seeing this situation, the idea of simplifying the restaurant physically and taking advantage more on technology came to the minds of restaurant owners. Restaurants will focus more on online, drive-thru, and curbside pick-up services.
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In this digital era, smartphone apps are everything. It has been a feature of the QSR industry for years but didn't really take off until 2020 and the emergence of the pandemic.
The app became a crucial channel for restaurants to keep in touch with their customers and survive in this difficult time. An app can serve as a virtual menu, ordering and promotion channel, and customer account.
Delivery service experienced a surge in demand during the Covid-19 pandemic. This situation has forced the industry to minimize costs by concentrating its strength on providing delivery-only meals.
This involves logistics, offering speedy deliveries from restaurants to people's homes. It is predicted that ghost kitchens will continue to exist and develop as we leave the pandemic behind us.
The arrival of the Covid-19 pandemic has changed the way people buy and enjoy fast food. It goes the same way to the QSR industry, these unprecedented conditions brought by the pandemic have stimulated fruitful innovations in restaurants.
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