The unprecedented impact caused by the COVID-19 pandemic has knocked down the QSR industry with a big loss. However, many believe that 2021 would be the beginning of the end of the pandemic.
Then, what can restaurateurs prepare for the post-covid competition? Here are 4 strategies that can be applied:
1. Ensuring Customer Safety
Preventive measures to protect customers from the coronavirus is a priority amid the pandemic. Even if the pandemic ends, providing a clean environment and reducing the risk of germs for the sake of customer safety must always be the top priority. At the same time, this step increases customer trust in the post-covid era.
A study conducted by the Centers for Disease Control and Prevention (CDC) reveals that every year 48 million people get sick from foodborne illnesses, 128,000 are hospitalized, and 3,000 die. The most common bacteria found in restaurants are salmonella, E. coli, and listeria, which can cause food poisoning.
2. Prioritizing Cleanliness in Marketing Strategy
The next step that is no less important is prioritizing cleanliness in marketing strategy. This can be done by giving customers peace of mind and letting them know that their safety is prioritized.
These efforts don't stop at the customer's table. This strategy should also be marketed on menus, food service products, and social media to foster confidence in a safe return.
3. Refamiliarizing Employees on Proper Cleaning & Sanitation Procedures
In addition to focusing on providing peace of mind to customers, restaurant managers or owners must pay attention to staff cleanliness and tidiness. This step can be done by conducting routine disinfection and holding training for the staff on proper cleaning and sanitation procedures.
In return, this step will directly provide accurate evidence about your efforts in providing the best service. In addition, this effort will also provide additional value and a good image to your restaurant.
4. Innovating for Further Improvement
Continuously innovating and adapting to change is the key to achieving success in any situation. Now is the time for any restaurant to innovate. For a few examples, providing contactless deliveries and touchless payment, online or in-app ordering, using tamper-evident bands and seals, etc.
Every new update, breakthrough, and convenience will give customers a new experience and good impression. This effort will make your restaurant stand out from other competitors.
Many, especially restaurateurs, are starting to see the light at the end of the tunnel in 2021. By ensuring safety,prioritizing cleanliness, as well as adopting innovations, a restaurant can make their customers quickly return and stand out in the post-covid competition.
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